Smiley

Smiley is a global lifestyle licensing brand founded in 1971 in Paris, France, by Franklin Loufrani. It originated as a campaign to highlight positive news stories with a simple yellow smiling face symbol, evolving into a universal icon of positivity and optimism. Over five decades, Smiley has become a cultural beacon associated with peace, love, and youth movements, notably influencing the 80s rave scene and 90s grunge culture. Under the leadership of Franklin and later his son Nicolas Loufrani...