Solbari

), and accessories such as arm sleeves, gloves, umbrellas, wraps, and calming creams. The brand is committed to empowering people to live sun smart lives and aims to create a world without skin cancer through innovation, quality, and customer empowerment. Solbari has reached over 650,000 customers in 160 countries worldwide and continues to grow as a global leader in sun protection.

Philosophy

Solbari's philosophy centers on the prevention of skin cancer through effective sun protection. Recognizing that 90-95% of skin cancer cases are preventable with proper sun protection, the brand emphasizes the importance of wearing UPF50+ clothing as the first line of defense against harmful UV rays. Solbari aims to empower people to enjoy outdoor activities safely and stylishly, combining innovation, quality, and comfort to make sun protection accessible and desirable. The vision is to create a world without skin cancer by leading in research, prevention, detection, and treatment.

Sustainability

Focus: Solbari emphasizes innovation and quality in sun protective fabrics but the provided sources do not explicitly detail specific sustainability practices or certifications. The brand's commitment to health and prevention indirectly supports sustainable living by promoting long-term skin health and reducing medical burdens related to skin cancer.

Founders

Johanna Young, Background: Johanna Young has a professional background in financial services, having worked with Credit Suisse, Goldman Sachs, and Edmond de Rothschild in London, Geneva, Lausanne, and Melbourne. After moving to Australia in 2011 and witnessing the high rates of skin cancer, combined with her volunteer work with skin cancer charities and personal experiences with melanoma in her family, she was motivated to resign from finance and found Solbari. Her passion is driven by a desire to reduce skin cancer incidence by providing stylish, lightweight, and effective sun protective clothing.

Background

Founded in Melbourne, Australia, Solbari emerged from Johanna Young's personal and professional journey after moving to Australia in 2011. Shocked by the high incidence of skin cancer and the lack of stylish, breathable sun protective clothing, Johanna leveraged her finance background and volunteer experience with the Cancer Council to create a brand focused on sun safety. Solbari developed its own UPF50+ fabrics tested in Australia and expanded its product range to over 120 items, serving a global market. The company has grown rapidly, increasing its workforce and securing significant investment to continue its mission.

History

Johanna Young founded Solbari after moving to Australia in 2011 and witnessing the high rates of skin cancer. Motivated by personal experiences and volunteer work, she left her finance career to develop sun protective clothing that was both effective and stylish. Solbari developed proprietary UPF50+ fabrics and launched a comprehensive product line including clothing, hats, swimwear, and accessories. The brand has grown internationally, reaching over 650,000 customers in 160 countries. It has partnered with skin cancer technology companies for early detection and secured strategic investments to accelerate growth while maintaining its core values.