Sole East

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Sole East is a lifestyle brand established in 2017 by husband and wife, Justin and Ashley Ghofrani. Originating as a local t-shirt brand in Montauk, NY, it quickly evolved into a nationally recognized brand. Their design philosophy is deeply inspired by and reflects the laid-back, carefree culture of the East End, particularly Montauk. The brand aims to provide casual, comfortable, and stylish apparel that seamlessly blends beach culture with street style. They focus on using soft, high-quality ...
fabrics for their pieces, which feature simple designs and unique graphics that capture the authentic spirit of Montauk, creating a collection that is both timeless and trendy. Sole East strives to represent a feeling, a memory, and the essence of relaxed coastal living through its clothing.
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