Sonia Rykiel

Sonia Rykiel was a pioneering French fashion brand founded in 1968 by designer Sonia Rykiel, known as the "Queen of Knits". The label gained fame for its innovative knitwear, including the iconic Poor Boy Sweater, and for breaking traditional fashion rules by putting seams on the outside, leaving hems unfinished, and using slogans on sweaters. The brand embodied an emancipated, iconoclastic woman, emphasizing effortless style, freedom of movement, and Parisian ready-to-wear elegance. Over decade...