Sportalm
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Sportalm is a luxury alpine fashion brand founded in 1953 in Kitzbühel, Austria. Originating as a small local knitting mill, it has evolved into an international family-run business deeply rooted in alpine tradition and culture. The brand uniquely blends traditional Austrian folk costume elements with modern, innovative designs and high-quality fabrics. Sportalm is renowned for its craftsmanship, including hand embroidery and appliqués, and its pioneering use of advanced materials such as Gore-T...
ex and eco-friendly textiles. The company emphasizes a harmonious fusion of tradition and innovation, producing functional yet stylish garments inspired by alpine heritage. Its collections include ski fashion, traditional costumes, and contemporary mountain styling, sold worldwide through flagship s
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