Srixon

balls. The name 'Srixon' is derived from 'SRI' (Sumitomo Rubber Industries), 'X' for infinite possibilities, and 'ON' for onward. Srixon is renowned for its advanced technologies, such as low-compression golf balls and specialized grooves for improved spin control. The brand has expanded its portfolio by acquiring Cleveland Golf and XXIO, positioning itself as a leader in the golf industry. Srixon products are used by professional golfers worldwide, including major champions and tour veterans, and are available in over 50 countries.

Philosophy

Srixon is dedicated to delivering innovative, high-performance equipment to help golfers at every level play better and enjoy the game more. The brand's philosophy centers on continuous development of advanced technologies, game-enhancing products, and top-notch player services that bring more fun, consistency, and confidence to the game of golf.

Sustainability

Commitment: Srixon is committed to sustainable manufacturing practices and reducing its environmental impact. The company focuses on using eco-friendly materials and processes in its production, aiming to minimize waste and energy consumption. Srixon also invests in research and development to create more sustainable golf products. Initiatives: Use of recycled materials in packaging; Energy-efficient manufacturing processes; Ongoing research into sustainable materials for golf balls and clubs

Founders

Sumitomo Rubber Industries Ltd., Background: Sumitomo Rubber Industries Ltd. is a Japanese conglomerate with a rich history in rubber manufacturing, dating back to the early 20th century. The company initially produced golf balls for other brands, including Dunlop and Slazenger, before launching the Srixon brand to enter the golf market directly.

Background

Srixon's heritage traces back to 1960 in Japan, when Sumitomo Rubber Industries Ltd. crafted a golf ball unlike any other. Over the decades, Srixon has earned a reputation for engineering many first-of-their-kind technologies that now set the industry standard. The brand gained recognition with the introduction of the Srixon Z-UR golf ball in 2005 and expanded its presence by acquiring Cleveland Golf in 2007. Today, Srixon provides a complete ecosystem of clubs, balls, gear, training aids, and services used by players of all skill levels worldwide.

History

1930s: Sumitomo Rubber Industries began its involvement in the golf industry through its association with Dunlop. 1960s: The company started manufacturing golf balls and clubs. 2000: The Srixon brand was officially launched, focusing on high-performance golf equipment. 2007: Srixon acquired Cleveland Golf, expanding its product line and market presence. 2014: The company was rebranded as Dunlop Sports Co. Ltd., although the Srixon brand continued to be used for premium golf products. 2017: Srixon, along with Cleveland Golf and XXIO, was brought under the umbrella of the newly formed Dunlop Sports Americas.