Summersalt

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Summersalt is a women-owned, direct-to-consumer swimwear and apparel brand founded in 2017 by Lori Coulter and Reshma Chattaram Chamberlin. The company is based in St. Louis, Missouri, and is celebrated for its data-driven approach to designing swimwear with a focus on fit, quality, affordability, and sustainability. Summersalt grew out of Lori Coulter’s previous venture that used extensive body scanning technology to create made-to-order swimsuits based on over 1.5 million measurements from 10...
,000 women. Lori met Reshma by chance in 2016, and together they developed a business plan to disrupt the swimwear market by creating stylish, comfortable, and inclusive pieces that empower women. Since launching, the brand has expanded beyond swimwear to include loungewear and activewear, selling o
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