SUPREME

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Founded in 1994 by James Jebbia in downtown Manhattan, Supreme emerged from the vibrant skate and hip-hop cultures of New York City. Initially conceived as a skate shop catering to artists, skaters, and punk kids, its design philosophy is deeply rooted in authenticity, rebellion, and a strong connection to youth subcultures. Supreme is renowned for its iconic red box logo, inspired by artist Barbara Kruger's appropriation art, which has become a powerful symbol of status and cool.

The brand's ...
output consists of seasonal collections featuring apparel like t-shirts, hoodies, jackets, pants, alongside accessories and skate hardware. A core tenet of its strategy is extreme scarcity, employing a 'drop' model where limited quantities of items are released weekly and never restocked, fueling an
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