Swiss Military is a premium lifestyle brand that originated in Switzerland in 1984, built on a legacy of precision Swiss craftsmanship and a vision for accessible luxury. The brand began with the creation of Swiss Made watches by Jacques Böegli, grandson of Louis Shwab, whose family has a four-generation heritage in Swiss watchmaking. Over the decades, Swiss Military has expanded beyond timepieces to include a wide range of products such as garments, writing instruments, men’s personal care, and...
home appliances. The brand is known for its rugged durability, timeless design, and a commitment to affordability without compromising on quality. Swiss Military has established a global presence, operating in over 26 countries and continuously innovating to meet evolving consumer needs. Its philos
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