Tender of England
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Tender Co., though often referred to in relation to its strong British heritage as 'Tender of England,' was officially founded as Tender Co. by William Kroll in London in 2009. The brand crafts durable, timeless clothing deeply inspired by British workwear and the industrial machinery of the steam age. The name 'Tender' cleverly alludes to both the locomotive fuel cars and the meticulous care taken in designing and manufacturing each piece. Kroll's philosophy centres on producing garments that a...
re useful, wearable, and built for longevity, often employing traditional, slow, and laborious processes. This includes a prominent focus on natural dyeing techniques, particularly indigo, alongside the use of high-quality, often selvedge, fabrics predominantly sourced and milled in England. The des
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