The Natural

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Founded in 2020 by former international athlete and certified nutritionist Alex Hayes, The Natural was created to bridge the gap between high-performance activewear and eco-conscious living. Driven by a passion for health, wellness, and a sustainable lifestyle, the brand is committed to crafting stylish, comfortable, and functional apparel using the finest natural and recycled materials. Each piece is designed with versatility, allowing for a seamless transition from workouts to everyday life, t...
hereby encouraging a slower, more mindful approach to consumption. The Natural prides itself on working with ethically accredited factories and utilizing eco-friendly materials like organic cotton, bamboo, and hemp, ensuring both superior comfort for the wearer and minimal environmental impact throu
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