Founded in 1995 by snowboarders for snowboarders, ThirtyTwo (32) is dedicated to designing innovative and performance-driven snowboard boots, outerwear, and apparel. As a brand under Sole Technology Inc., it leverages a deep heritage in action sports footwear and applies this expertise to advanced snowboarding gear. Their core design philosophy emphasizes rider-driven progression, comfort, and durability, with products developed and rigorously tested by a team of professional snowboarders. They ...
focus on incorporating cutting-edge technologies to create lightweight, flexible, and responsive equipment that enhances snowboarding performance, all while maintaining a modern, streetwear-influenced aesthetic across their apparel lines.
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