ThirtyTwo

hich applies biomechanical and kinetic analysis to enhance footwear science. ThirtyTwo supports a global team of professional and amateur snowboarders and celebrates a legacy of 30 years of style, progression, and passion in snowboarding culture. The brand also maintains a strong connection to local shops and the snowboarding community, hosting events such as its 30-Year Anniversary celebration at Mammoth Mountain.

Philosophy

ThirtyTwo's philosophy centers on being rider-driven, meaning product development is deeply influenced by the needs and feedback of its team riders. The brand prioritizes innovation, performance, and comfort, with a focus on creating gear that supports freestyle progression and backcountry exploration. ThirtyTwo values community engagement, supporting local shops and fostering a culture of progression and passion within snowboarding.

Sustainability

Approach: ThirtyTwo incorporates eco-friendly materials in its products to help reduce environmental impact. The brand leverages Sole Technology's research capabilities to innovate in performance while considering sustainability. Although detailed sustainability programs are not extensively documented, the use of environmentally conscious materials and the brand's commitment to quality and longevity reflect a sustainable mindset.

Founders

Pierre-André Senizergues, Background: Former professional freestyle skateboarder and founder of Sole Technology, the parent company of ThirtyTwo. He has led the brand since its inception and continues as CEO following the acquisition by Nidecker Group.

Background

ThirtyTwo was launched in 1995 as part of Sole Technology, Inc., an American company specializing in action sports footwear and apparel. Sole Technology was founded in 1996 by Pierre-André Senizergues and also owns brands like etnies, éS, and Emerica. ThirtyTwo has remained privately held and rider-owned since its founding. In May 2024, ThirtyTwo and its sister brands were acquired by the Swiss Nidecker Group, with Pierre-André Senizergues continuing as CEO. The brand has a history of innovation supported by Sole Technology's STI Lab, a research facility dedicated to biomechanical skate shoe research, which informs ThirtyTwo's snowboard boot technology.

History

Since its founding in 1995, ThirtyTwo has grown into a leading snowboard boot and outerwear brand. It has maintained a rider-driven approach, collaborating with top snowboarders like J.P. Walker, Jeremy Jones, Scott Stevens, and Chris Bradshaw to develop innovative products such as the Extended Elastic Cuff and the Jeremy Jones MTB Lite BOA boot. The brand celebrated its 30-year anniversary in 2025 with events at Mammoth Mountain, highlighting its enduring presence in snowboarding culture. ThirtyTwo has been part of Sole Technology's portfolio until the 2024 acquisition by Nidecker Group, which aims to continue the brand's legacy under new ownership.