TOAST is a British fashion and lifestyle brand established in 1997 in Wales by Jamie and Jessica Seaton. It began with nightwear and loungewear inspired by nature and the surrounding landscape, emphasizing relaxed ease, quality materials, and long-lasting silhouettes. The brand creates simple, modern, and functional clothing, homeware, and accessories designed to last for years. TOAST collaborates with artisans, weavers, and mills worldwide to preserve craftsmanship and traditional techniques, s...
upporting local communities. Handmade pieces are intended to be treasured and passed on, with initiatives like TOAST Circle promoting repair and longevity. TOAST shops in the UK and US offer welcoming spaces to explore seasonal collections, learn about makers, and participate in creative events. The
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