Trap
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Trapstar's brand philosophy is encapsulated by its enigmatic motto, 'It's a secret – Shhh,' fostering an aura of exclusivity and insider knowledge. Founded in West London in 2007 by Mikey, Lee, and Will, the brand emerged from a grassroots, DIY ethos, initially printing T-shirts for friends. The name 'Trapstar' itself is a powerful reappropriation: 'Trap' refers to a place of hustle and often adversity, while 'Star' elevates this to one of success and aspiration, symbolizing the journey from hum...
ble beginnings to prominence through ambition and self-made success. Their aesthetic is deeply embedded in London's vibrant street culture, drawing significant influence from grime music, hip-hop, and urban environments. Design output features bold graphics, distinctive typography, and intricate emb
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