The TROLLS brand, primarily recognized through its DreamWorks Animation franchise, is fundamentally a licensed intellectual property rather than a standalone clothing company. Its origin traces back to 1959 with the creation of the original Good Luck Trolls dolls by Danish woodcarver Thomas Dam. The modern iteration, which drives the vast majority of current merchandise, gained global prominence with the DreamWorks animated films starting in 2016. The design philosophy for TROLLS apparel revolve...
s around translating the vibrant, optimistic, and musical world of its beloved characters (such as Poppy and Branch) into wearable items. Clothing designs are characterized by bright, cheerful colors, dynamic character illustrations, and playful graphics. The aim is to evoke joy, encourage self-expr
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