True & Co.

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True & Co. is an American online lingerie startup headquartered in San Francisco, California, focused on creating bras that prioritize comfort and fit. The brand emphasizes a perfect balance of softness and support, designing styles meant to feel like the "next best thing to wearing nothing at all." True & Co. pioneered a data-driven approach to bra fitting, using a 26-question Fit Quiz completed by millions of women to crowdsource real opinions and develop innovative fabrics and constructions t...
ailored to individual support needs. The brand promotes inclusivity, representation, and equality, partnering with nonprofits supporting women’s health and empowerment. True & Co. encourages community engagement through sharing personal stories under the hashtag # TogetherWeAreTrue. The company was
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