Tupperware

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*Tupperware* is an American company specializing in the manufacture and international distribution of preparation, storage, and serving containers for kitchen and home use. Founded in 1942 by Earl Tupper, the brand introduced its first bell-shaped, airtight, food-safe plastic container in 1946. Tupperware revolutionized food storage with durable, lightweight polyethylene products and pioneered a direct marketing strategy known as the "party plan," which empowered women in the 1950s to earn

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income through social sales events called Tupperware parties. The brand expanded globally, notably to Europe in 1960, and has maintained a significant presence in markets such as Indonesia. Despite financial challenges culminating in bankruptcy filings in 2024, Tupperware remains an iconic name in
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