ULTRA, founded by designer Liron Ben-Shimon, is an Israeli fashion brand known for its contemporary, feminine, and comfortable designs. The brand emphasizes sophisticated tailoring, quality fabrics, and a minimalist aesthetic that aims to create timeless and effortlessly chic pieces for the modern woman. Ben-Shimon focuses on elegant silhouettes, meticulous details, and a refined color palette, ensuring versatility and comfort in her collections which are produced locally in Israel, offering a u...
nique blend of understated elegance and practicality.
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