Unity, founded by artist and skater Jeffrey Cheung in 2017, emerged from a desire to create a more inclusive and joyful space within skateboarding culture. Frustrated by the lack of queer representation and the often-macho environment of traditional skate scenes, Cheung began hosting skate meet-ups in Oakland, California, which quickly evolved into a powerful community and an art-driven brand. At its core, Unity's design philosophy is an extension of its mission: to celebrate queer joy, diversit...
y, and community. The brand's aesthetic is heavily influenced by Cheung's vibrant, often figurative and abstract artwork, which explores themes of queer identity, connection, and the human form. This translates into bold, colorful graphics that adorn their apparel, skate decks, and accessories. Thei
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