Urbana

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Urbana by K, founded by Kristina Pavich in 2021, emerged from a desire to merge high-performance activewear with sustainable practices and sophisticated, versatile style. Deeply influenced by Pavich's background as a professional dancer, the brand's design philosophy prioritizes support for movement, exceptional comfort, and enduring elegance. All garments are ethically crafted in Los Angeles, California, utilizing premium, eco-friendly fabrics. The brand's mission is to empower women with luxur...
ious, conscious activewear that seamlessly transitions from the studio to the street, fostering confidence and an effortlessly chic aesthetic.
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