USHER

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The clothing brand associated with the name Usher refers primarily to U.R.G.ENT (Usher Raymond Global Entertainment), a men's lifestyle collection launched by the Grammy Award-winning musician Usher Raymond IV in 2008. Collaborating with Jeffrey Tweedy, then president and CEO of Sean John, the line aimed to translate Usher's distinctive personal style into accessible fashion for young men aged 18 to 35. The collection featured a range of casual and contemporary urban wear, including denim jeans,...
jackets, graphic T-shirts, knit tops, wovens, and tracksuits. The philosophy behind U.R.G.ENT was to offer consumers 'a piece of Usher's cool,' blending his sophisticated yet street-smart aesthetic with commercial appeal. It was designed to reflect an aspirational yet attainable lifestyle, allowing
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