Va Bien

d women seeking seamless support under special occasion attire. The brand offers a range of styles, including low-back, molded minimizers, strapless, backless, and plunge options, catering to full-figure sizes and diverse body types[2][3].

Philosophy

Va Bien’s philosophy centers on empowering women through lingerie and shapewear that is both aesthetically pleasing and highly functional. The brand prioritizes comfort, confidence, and femininity, offering innovative solutions—such as the Ultral Lift collection with ‘magic fingers’ for bust support—that address real wardrobe challenges, especially for brides and special occasions. Va Bien aims to make women feel beautiful in their clothes, with a focus on pretty, feminine pieces that enhance natural curves without flattening or discomfort[2][3].

Sustainability

No explicit information on sustainability initiatives, certifications, or practices is available in the provided sources. Va Bien’s public materials emphasize product quality, innovation, and customer satisfaction, but do not mention environmental or social responsibility programs.

Founders

Marianne Gérard (Gimble), Background: A French designer who moved to New York City in 1975 to pursue academics, Marianne Gérard co-founded Va Bien with her husband Richard Gimble. She is recognized as the creative force behind the brand’s innovative, solution-driven lingerie and shapewear, drawing on her French heritage and a commitment to feminine details and comfort[3][4].. Richard Gimble, Background: Co-founder of Va Bien alongside his wife Marianne, Richard Gimble supported the brand’s mission to supply women with undergarments that make them look and feel beautiful. The couple’s partnership combined Marianne’s design expertise with a shared vision for quality and elegance[2][3].

Background

Va Bien was established in the late 1970s (sources cite both 1975 and 1979) by Marianne and Richard Gimble, inspired by Marianne’s French roots and her move to New York. The brand quickly distinguished itself with its use of nicer, sleeker fabrics and superior construction techniques, setting a new standard in the lingerie and shapewear market. Va Bien’s products are designed to be invisible under clothing while providing firm control and shaping, making them a favorite for bridal and special occasion wear[2][3][4].

History

Since its founding, Va Bien has maintained a reputation for quality and innovation in the lingerie industry. The brand introduced advanced shapewear technologies, such as hidden seams and flexible stays, to provide support without sacrificing style. Va Bien continues to offer a wide range of products, including long bodysuits and full-figure options, and remains committed to its original mission of helping women feel confident and beautiful in any outfit[2][3].