van Laack

history, van Laack has become a global symbol of elegance and exclusivity, valued by connoisseurs and a discerning clientele. The brand has expanded from men’s shirts to women’s lines, ties, scarves, belts, homewear, and nightwear, always maintaining its commitment to quality and innovation.

Philosophy

van Laack’s philosophy centers on creating the finest shirts and blouses through exceptional craftsmanship, innovative details, and the use of premium materials. The brand believes that true luxury is found in the details, which should reflect the wearer’s personality. Individuality is celebrated through customization options, and each product is designed to be a stage for personal expression.

Sustainability

No explicit sustainability initiatives or policies are detailed in the provided excerpts. The brand emphasizes quality, durability, and craftsmanship, which may indirectly support a more sustainable approach to fashion through longer-lasting garments.

Founders

Heinrich van Laack, Background: Founded van Laack in 1881 in Berlin with two partners, driven by the vision to manufacture the most luxurious shirts. He invented the iconic three-hole button and established the brand’s reputation for craftsmanship and detail.. Christian von Daniels, Background: Acquired the company in 2002 as a passionate shirt manufacturer. He focused on elevating the brand’s exclusivity, introduced the van Laack Partner Concept, and expanded the brand’s global presence.

Background

van Laack was established in 1881 in Berlin, initially focusing on men’s shirts. The brand quickly became a symbol of quality and elegance, especially during the 1920s when its shirts became a must-have for the cultivated gentleman. After World War II, Heinrich Hoffmann acquired the brand and moved production to Mönchengladbach, where the company thrived during Germany’s economic miracle. The brand expanded internationally under Rolf Hoffmann and introduced women’s lines and accessories in the 1970s and 1980s. Christian von Daniels’ acquisition in 2002 marked a new era of global expansion and exclusivity.

History

1881: Founded in Berlin by Heinrich van Laack with a focus on luxury men’s shirts.; 1920s: Became a must-have brand for elegant gentlemen; developed its logo and slogan.; 1930s: Improved the three-hole button and established key product features.; 1953: Acquired by Heinrich Hoffmann; production moved to Mönchengladbach.; 1970: Rolf Hoffmann takes over, expands internationally, and launches women’s line in 1972.; 1983: Introduces ties, homewear, and nightwear.; 2002: Christian von Daniels acquires the company, focuses on exclusivity and global expansion.; 2005: Expands to over 50 countries with 80 new partner stores.; 2013: Innovates with 'Air Cotton,' a lighter, more breathable fabric.