Varsity
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Varsity Brands, through its core entities like Varsity Spirit and BSN Sports, is dedicated to empowering athletes and celebrating school spirit through high-quality, functional athletic apparel and uniforms. Their design philosophy centers on performance, durability, and comfort, ensuring that athletes have the gear they need to excel. Innovation in fabric technology and construction is key to providing garments that withstand rigorous training and competition, crucial for the demanding nature o...
f sports like cheerleading and various team activities. Beyond pure athleticism, the brand emphasizes the importance of identity and unity, with designs often incorporating collegiate or team-specific aesthetics that foster a strong sense of belonging and pride. While their primary output is specialized team wear and uniforms, which are largely custom or semi-custom B2B products, the underlying ethos extends to any apparel item they produce: to combine practical utility with spirited design, enabling individuals and teams to perform at their best while representing their affiliations. Their history traces back to the early 1970s with the founding of BSN Sports in 1972 and Varsity Spirit in 1974, establishing them as a long-standing leader in the athletic and school spirit market in America.
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