Versace Jeans Couture

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Versace Jeans Couture is a diffusion line under the Italian luxury fashion house Versace, founded by Gianni Versace in 1978. It represents a more accessible, youthful, and casual extension of the main Versace brand, combining the iconic boldness and glamour of Versace with denim and streetwear influences. The line maintains the signature Medusa logo and vibrant, eye-catching designs inspired by Greek mythology and pop culture, reflecting the house's maximalist and sensual aesthetic. Versace Jean...

s Couture embodies the brand's ethos of fearless self-expression and Italian craftsmanship, while targeting a broader audience with ready-to-wear collections that blend luxury with everyday wearability.

Philosophy

Versace is built on the principle of freedom and empowering fearless self-express

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