Vfish, founded by Valerie Fishman around 2000, specialized in vibrant and chic resort wear, swimwear, and beach-to-street apparel. The brand was celebrated for its colorful, often exotic prints and flattering, comfortable silhouettes designed for warm-weather getaways and vacation lifestyles. Its collections frequently featured versatile pieces like tunics, maxi dresses, and caftans, intended to transition seamlessly from poolside lounging to evening dinners. Vfish aimed to provide women with pl...
ayful yet sophisticated options for their resort and summer wardrobes, emphasizing ease of wear, feminine appeal, and a distinct, print-focused aesthetic that became popular in contemporary boutiques and online retailers like Shopbop during the 2000s and early 2010s.
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