Victoria's Secret

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Victoria's Secret is an American lingerie, clothing, and beauty retailer, recognized globally for its provocative marketing, annual fashion shows, and iconic 'Angels.' Founded in 1977, the brand revolutionized the lingerie market by creating a comfortable, upscale shopping environment that appealed to both women and men, moving away from the utilitarian offerings of traditional department stores. Over the decades, Victoria's Secret became synonymous with glamour, fantasy, and sex appeal, though ...

it has faced criticism for its narrow representation of beauty and recent struggles with market relevance amid changing consumer preferences and increased competition.

Philosophy

Victoria's Secret was founded on the idea of making lingerie shopping a refined, comfortable, and even luxurious exp

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