Vita Liberata is a pioneering luxury skincare and sunless tanning brand founded in 2003 by Alyson Hogg. Renowned for its innovative, clean, and odourless self-tanning products, Vita Liberata has redefined the self-tan category by combining cutting-edge skin chemistry with certified organic botanicals. The brand’s philosophy centers on delivering a safe, pleasant, and natural-looking tanning experience that is kind to the skin and free from harmful chemicals. Vita Liberata’s products are celebrat...
ed for their hydrating formulas, advanced technology, and commitment to quality, making them a favorite among top spas, celebrities, and beauty editors worldwide. From cult classics like Body Blur to new innovations such as the Fabulous Self-Tanning Mist, Vita Liberata continues to lead the market w
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