Vrai

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VRAI is a direct-to-consumer fine jewelry brand specializing in lab-grown diamonds and sustainable luxury. Founded in 2014 as Vrai & Oro, the brand was created to bring transparency, accessibility, and modern values to the traditional jewelry industry. VRAI’s diamonds are produced using proprietary, zero-emission technology powered by hydropower, eliminating the environmental and ethical concerns associated with diamond mining. The brand has expanded globally, with a strong digital presence and ...

a growing network of physical showrooms in major cities. VRAI is recognized for its minimalist, contemporary designs and commitment to ethical sourcing, appealing to a new generation of conscious consumers.

Philosophy

VRAI is driven by a mission to modernize the jewelry industry through transpa

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