Walk of Shame, established by designer Andrey Artyomov in 2011, is a seminal brand at the forefront of the new wave of Russian fashion. Its design ethos is deeply rooted in a distinct post-Soviet aesthetic, expertly fusing high fashion sensibilities with elements drawn from everyday Russian street style and pop culture, resulting in what is often described as 'ironic luxury'. The brand's philosophy actively challenges conventional notions of glamour, embracing a playful, deconstructed, and at ti...
mes 'ugly chic' approach. Signature characteristics include bold, graphic prints, intricate sequin embellishments, unexpected fabric combinations, oversized and relaxed silhouettes, and a clever juxtaposition of casual and formal elements – for instance, tracksuits crafted from luxurious materials o
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