Wetpaint

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WetPaint NYC is a New York-based lifestyle brand that emerged in 2013 from what started as a blog, founded by two friends and designed by Anthony Cutrone. The brand's core philosophy revolves around creating timeless designs deeply inspired by New York City's diverse subcultures, capturing the raw energy and vibrant tapestry of its street culture, music, and art scenes. Wetpaint NYC aims to produce wearable pieces that reflect the city's enduring style, often incorporating subtle nods to iconic ...
NYC elements and vintage aesthetics. They emphasize a clean, versatile approach that transcends fleeting trends, prioritizing quality and comfort to craft garments that are designed to be lived in and become staple wardrobe pieces for those who appreciate authentic, city-inspired fashion.
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