William Rast

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William Rast is an American lifestyle and clothing brand founded in 2005, originally focused on denim but quickly expanding into sportswear, outerwear, and leathers. The brand is known for high-quality, detailed, and timeless pieces that blend modern design with Americana heritage and southern roots. It reflects an edgy yet tailored aesthetic inspired by the founders' Memphis and Tennessee backgrounds, combining classic American style with contemporary influences. William Rast has collaborated w...
ith designers like Johan and Marcella Lindeberg and retailers such as Target. The brand's name is a combination of the grandfathers' names of co-founders Justin Timberlake and Trace Ayala. It is headquartered in Los Angeles, California, and currently owned by Yehuda Shmidman. William Rast also ventu
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