Wishbone

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Wishbone Apparel, established in 2008 by a collective of friends in Southern California, was born from a vision to embody the quintessential laid-back California lifestyle through their fashion. Their foundational design philosophy is rooted in creating a brand that prioritizes ease, comfort, and everyday wearability. The brand's core mission is to offer apparel that is effortlessly stylish and suitable for various casual settings, from beach outings to relaxed social gatherings. This commitment...
is reflected in their product output, which emphasizes soft, high-quality fabrics, often featuring vintage washes to achieve a lived-in feel. Collections frequently showcase understated graphic designs that complement their relaxed aesthetic, focusing on timeless, comfortable pieces over complex pa
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