Wolf Circus

lections are designed to grow with the wearer, offering both foundational pieces and seasonal explorations in form and material. With a strong commitment to ethical practices and sustainability, Wolf Circus has become a powerful force for good in the jewelry industry, championing social justice and inclusivity in every aspect of its work.

Philosophy

Wolf Circus believes in jewelry as a tool for self-expression and empowerment. The brand champions inclusivity, ethical practices, and the idea that jewelry should be both beautiful and meaningful. They aim to create pieces that are accessible, timeless, and designed to grow with the wearer, reflecting the belief that style is personal and ever-evolving.

Sustainability

Materials: Recycled sterling silver, recycled bronze, high-grade 14k gold plating, freshwater pearls, lab-created gemstones Processes: Hand fabrication, lost-wax casting, made-to-order production Practices: Ethical sourcing, inclusive workplace, commitment to social justice and acceptance

Founders

Fiona Morrison, Background: Fiona Morrison is the founder, owner, and creative director of Wolf Circus. She began her journey in jewelry design while studying entrepreneurship at the University of Victoria, initially selling wire-wrapped crystal necklaces and feather earrings to friends and local boutiques. Inspired by a bold wolf-head ring and a gap in the market for affordable, edgy jewelry, she launched Wolf Circus in 2010. Fiona’s background in business and her hands-on approach to design—learning from YouTube tutorials and early craft fairs—have shaped the brand’s ethos. She leads an all-female team and is recognized for her commitment to ethical practices, inclusivity, and sustainable design.

Background

Wolf Circus was founded in 2010 in Vancouver, British Columbia, by Fiona Morrison. The brand emerged from a desire to fill a gap in the market for modern, affordable, and slightly edgy jewelry. Starting with handmade pieces sold to friends and at local craft fairs, Wolf Circus quickly grew into an internationally recognized brand. The brand’s name combines Fiona’s fascination with wolves and her father’s playful comment that her life would always be a circus. Today, Wolf Circus is known for its handcrafted, sustainable jewelry and its commitment to ethical and inclusive practices.

History

Wolf Circus began in 2010 when Fiona Morrison, then a student at the University of Victoria, started selling handmade jewelry to friends and local boutiques. The brand’s first major inspiration was a bold wolf-head ring that sparked conversations and compliments. Recognizing a gap in the market for affordable, edgy jewelry, Fiona launched Wolf Circus. The brand grew rapidly, expanding its collections and team, and now operates from a studio in Vancouver’s Railtown neighborhood. Wolf Circus has gained international recognition, with stockists across four continents and a reputation for sustainable, inclusive design.