XConcept

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Founded in 2017 by Masaaki Honma, the visionary behind mastermind JAPAN, XCONCEPT LAB (often referred to as XConcept) is a Japanese luxury streetwear brand that positions itself as a 'research and development' laboratory for fashion. The brand is distinguished by its conceptual approach, emphasizing minimalist designs infused with intricate details, high-quality innovative materials, and sophisticated construction. Its collections often feature utilitarian, technical, and military-inspired eleme...
nts, rendered in a predominantly monochromatic palette. XConcept's philosophy centers on functionality and a refined, dark aesthetic, prioritizing subtle design and fabrication mastery over overt branding, thereby pushing the boundaries of contemporary apparel.
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