Xhilaration
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Xhilaration is a long-established private label brand of Target Corporation, primarily catering to juniors and young women. Launched around 1999 (as indicated by trademark filings and early media mentions), its core design philosophy revolves around providing trendy, accessible, and budget-friendly fashion. The brand aims to capture current fashion trends – from popular prints and vibrant colors to contemporary silhouettes – and make them available at mass-market prices. Xhilaration's output inc...
ludes a diverse range of clothing, such as casual wear, dresses, sleepwear, intimates, and swimwear. It emphasizes a youthful, playful, and fun aesthetic, focusing on comfort and wearability for everyday use. The brand's strategy involves frequent style updates to remain relevant with fast-evolving
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