Xocoi, founded in 2017 by Igor Andreev, is a Russian fashion brand renowned for its unique and often avant-garde knitwear. Initially gaining recognition for its distinctive knitted hats and accessories, the brand rapidly expanded into full clothing collections. Xocoi's core design philosophy revolves around creating 'extraordinary clothes for everyday life' by challenging conventional perceptions of comfort and aesthetics. The brand masterfully blends complex knitting techniques with high-qualit...
y natural materials like wool, alpaca, and mohair, to produce pieces that are both luxurious and unconventional. Their output often features deconstructed, oversized, and gender-neutral silhouettes, blurring the lines between conceptual art, comfort wear, and high fashion. Andreev's intuitive design
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