XOUXOU is an innovative fashion tech brand founded in Berlin in 2016, offering sophisticated, modular, and hands-free solutions for modern life on the go. Pronounced like the Portuguese "xuxu" (shoo-shoo), the brand reflects founder Yara Jentzsch Dib's Brazilian roots. It began as a creative macramé project during a Berlin winter in 2015 when Yara, pregnant with her first child, crafted the first Phone Necklace to solve the practical problem of carrying a phone hands-free while parenting. Since ...
then, XOUXOU has grown into a global phenomenon with over a million customers in 100 countries, providing over 1500 modular products including Phone Necklaces, Cases, Wallets, and Bags. The brand emphasizes functional, high-quality design with a minimalist aesthetic, durability, and modularity that
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