Shockoe

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Founded in 2012, Shockoe Atelier set out to create high-quality handmade jeans using the finest denim. Guided by a mission of ethical manufacturing, the atelier is located in Richmond, Virginia’s historic Shockoe Bottom neighborhood. Each garment is meticulously crafted by a skilled team, blending traditional European tailoring with a new American workwear aesthetic. Made in America, Shockoe’s products reflect the multicultural spirit of the American dream. The brand offers a free lifetime repair guarantee for rips, tears, and blowouts, underscoring its commitment to quality and longevity. Shockoe Atelier integrates its factory and storefront, allowing customers to witness the craftsmanship firsthand. Rooted in Richmond’s vibrant creative community, the company emphasizes slow, personal growth and hands-on quality control, with founder Anthony Lupesco personally inspecting every item before it leaves the shop. Shockoe Atelier’s approach combines Old World refinement-drawn from Lupesco’s family heritage in European luxury fashion-with American craftsmanship, producing garments that are both durable and stylish. The brand continues to expand beyond denim into shirts, outerwear, and sportswear, maintaining its dedication to artisanal quality and ethical production.

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denim jeans lifetime warranty made in america made in the usa premium

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