Norrona Lofoten

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In 1929, Jørgen Jørgensen, a Norwegian who loved the outdoors, began looking for sturdy equipment that could withstand Norway's tough terrain. He started with basic items like leather straps, canvas backpacks, and cotton clothing, laying the foundation for Norrøna: a company dedicated to high-quality, technically advanced outdoor products. Four generations later, we remain a family-owned business near Oslo, Norway. Our commitment is to push product innovation, guided by our principle of Loaded Minimalism™ - making excellent, minimalist products with essential features. Our focus on detail and technical perfection, aided by our testers, allows us to create groundbreaking outdoor gear. We've introduced innovations like the first mountain tunnel tent, a standard backpack monitoring system, and were the first in Europe to use Gore-Tex®. We cater to various outdoor activities with our clothing, backpacks, and accessories, all reflecting Norrøna's commitment to high performance and integrity. Our motto, "Welcome to nature," drives us to produce the finest outdoor products responsibly, offering unique adventures.

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hiking outdoorsy premium skiing snowboarding

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