11-11 (Eleven eleven)

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11.11 / eleven eleven is a clothing label distinguished by its commitment to craftsmanship, sustainability, and heritage techniques. The brand is known for using indigenous cotton and 100% natural dyes, employing methods such as hand spinning, hand loom weaving, hand painting, miniature tie-dyeing, and quilting. Rather than following mainstream manufacturing, 11.11 / eleven eleven produces small-batch, slow-made garments in collaboration with artisan groups across India. Their collections are designed to be inclusive, dissolving geographic and gender boundaries, and are safe for the skin while transitioning easily between cultures and occasions. The brand’s value chain is built on partnerships with rural artisan communities who uphold living traditions and practice self-sufficiency, often working from home and maintaining some of the smallest carbon footprints globally. These communities frequently grow their own food, share work among family members, and coexist with animals. The label’s approach to natural dyeing is environmentally conscious, with leftover materials used to fertilize local crops. 11.11 / eleven eleven views clothing as a means to foster social cohesion, cultural regeneration, and environmental responsibility. The brand is the prêt label of CellDSGN Pvt. Ltd., led by Mia Morikawa, a graphic design graduate from Central Saint Martin’s University of the Arts, London, and Shani Himanshu, who holds a master’s in fashion design from Domus Academy, Milan

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artisanal baggy contemporary craft craftsmanship ecofriendly made in india naturaldyes neutral new delhi relaxed slow fashion sustainability

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