3Ina

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3INA is a Spanish makeup and skincare brand founded in 2016 by Pablo Rivera and Mark Eve. Known for its vibrant, colourful products and a no-rules mentality, 3INA aims to disrupt traditional beauty standards by promoting individuality and self-expression. The brand offers a broad range of around 700 references including cosmetics, skincare, makeup accessories, and nail cosmetics. It positions itself as affordable luxury with a focus on real, honest beauty experiences that resonate with a younger...
demographic seeking to express their identity. 3INA emphasizes fun, colour, and inclusivity, challenging the one-size-fits-all beauty industry norms. The brand has a strong presence in over 40 countries, including a flagship store in London’s Covent Garden, and is expanding globally through retail
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