A.P.C.

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A.P.C. (Atelier de Production et de Création) is a French ready-to-wear luxury brand founded in Paris in 1987 by Jean Touitou. The brand is renowned for its minimalist aesthetic, timeless classics, and elevated staples such as raw Japanese denim, impeccably tailored trousers, understated outerwear, and the iconic demi-lune bag. A.P.C. has become synonymous with understated elegance, quality craftsmanship, and a discreet yet distinctive silhouette. The brand’s philosophy centers on simplicity, du...
rability, and versatility, with each piece designed to reveal the wearer’s personality rather than overshadow it. A.P.C. appeals to those who value authenticity, quality over quantity, and the beauty of simplicity. Over the years, the brand has expanded its offerings to include collaborations, women
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