Acupuncture, founded in London in 1993 by Phil Marriott and Nikos Nicholaou, emerged as a seminal British streetwear brand deeply rooted in the vibrant 90s UK rave and club scene. Its design philosophy is intrinsically anti-establishment and non-conformist, challenging traditional fashion norms with a bold and experimental approach. The brand's aesthetic is a powerful fusion of punk, grunge, and urban street culture, characterized by striking graphics, psychedelic motifs, and a distinct DIY etho...
s. Acupuncture aimed to empower wearers through individuality and freedom of expression, creating clothing that embodied the raw, rebellious energy of its era. Their output, primarily known for its graphic t-shirts, hoodies, and distinctive casual wear, reflected the counter-culture movements of the
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