Aday

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Aday is built on the philosophy of creating a conscious, versatile, and high-performance wardrobe for the modern woman. Founded by Meg He and Nina Faulhaber in 2015, the brand aims to innovate in sustainable fashion by focusing on timeless, trans-seasonal pieces designed for longevity. Their core approach involves engineering advanced technical fabrics—often incorporating recycled fibers—that offer features like wrinkle-resistance, sweat-wicking properties, UV protection, anti-odor capabilities,...
and four-way stretch. This commitment to fabric innovation ensures their clothing is not only comfortable and functional but also adapts seamlessly to various activities, from professional settings to travel and leisure. Aday champions a minimalist aesthetic, offering elevated basics and capsule co
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