Founded in 2010 by Italian-born, London-based designer Alessandra Rich, the brand is renowned for its luxurious, modern take on femininity that balances playful innocence with daring subversion. Alessandra Rich's signature style features ankle-length gowns, lace, volants, and delicate details crafted from luxurious fabrics such as silk taffeta, chiffon, Chantilly lace, and crêpe de chine. The collections emphasize romanticism, femininity, and delicacy while incorporating provocative elements lik...
e transparencies and slits that reveal the female form without vulgarity. The brand imagines a confident, self-aware woman who blends classic elegance with a touch of irony and edge, often walking the line between proper and slightly rebellious. Alessandra Rich does not follow fleeting trends but te
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