Altra

Golden Harper grew up in a family that owned a running store and was an avid runner himself. Noticing many customers suffering from injuries due to traditional running shoes’ elevated heels and narrow toe boxes, he began experimenting by modifying shoes—removing excess heel cushioning to create a flat or “zero drop” platform that matched barefoot running mechanics. With the help of his friend Brian Beckstead, an accomplished ultramarathon runner and retail manager, they developed prototypes that...