Alyx

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1017 ALYX 9SM, originally launched as ALYX in 2015, is an American fashion brand founded by Matthew M. Williams, Jennifer Murray, and Luca Benini. Named after Williams' eldest daughter Alyx, the brand blends luxury streetwear with high fashion, characterized by a signature industrial and brutalist aesthetic. It is renowned for its innovative craftsmanship, including the iconic rollercoaster buckle inspired by industrial design and manufactured in an Austrian auto parts factory. The brand merges ...
influences from skateboarding, hip-hop, and subcultures with elegant, functional design, emphasizing quality and sustainability through a 'less-but-better' philosophy. 1017 ALYX 9SM has collaborated with major international brands such as Dior, Nike, Moncler, and Givenchy, where Williams served as c
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