Amazon Aware

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Amazon Aware is Amazon's private-label brand focused on sustainable consumer products, launched to bring environmentally friendly essentials to a broad market. The brand offers a curated selection of everyday essentials across apparel, household goods, and beauty products, all certified by third-party organizations aligned with Amazon's Climate Pledge Friendly program. Amazon Aware emphasizes accessibility, quality, and sustainability, aiming to reduce consumer confusion around green products by...

applying rigorous scientific and certification standards. It is positioned as a non-luxury, mass-market brand designed to scale sustainable product availability and meet customer demand for greener options.

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Amazon Aware's philosophy centers on making progress over perfection by leve

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